Consumer Products

Many consumer packaged goods and consumer durables organizations face the challenge of quantifying the value of their websites and online marketing initiatives. ForeSee Results has developed several solutions that are especially useful for companies that don’t sell online, or those where the web is not a primary sales channel. The methodology of the American Customer Satisfaction Index (ACSI) is the basis of two unique solutions:

CS Campaign Manager: Measure the effectiveness of an online campaign, which could include email newsletters, microsites and other online relationship marketing vehicles. CS Campaign Manager helps you quantify the effectiveness of these vehicles at driving sales and building your brand by helping you determine:

• The relative impact of a series of emails in building brand loyalty and fostering future purchases or other desired behaviors



• Which aspects of your program are working and which aren’t so you can fine tune the creative and offers to be more effective at driving purchase and brand loyalty

CS Site Lift: Building from our core website measurement solution, CS Site Lift quantifies the incremental “lift” from a single website visit on consumer attitudes and behaviors.  This unique solution captures “voice of customer” at both the beginning and end of a website visit so that you learn:

• How a single website experience for first-time visitors changes their perceptions of the company



• Whether the website encourages offline purchase behavior or erodes purchase intent



• The impact of the web on brand perception and loyalty

:: See more measured Consumer Products organizations